[2][3][4] Las Vegas mayor Oscar Goodman noted the $150,000 starting price for condominiums in the project, saying, "I like the affordability of it.

"[6][7] The project was planned for a 1.5-acre parcel owned by Diversified,[3][6] located at the southeast corner of Casino Center Boulevard and Bonneville Street in downtown Las Vegas.

[2] Downtown Las Vegas was chosen for the project because of the area's large employee base, including lawyers.

[6] The entire project would cost $300 million,[3][4] and would include 20,000 sq ft (1,900 m2) of retail space, located on the first floor.

[2] Other amenities on the lower floors were to include restaurants, a food market, child day care, and dry cleaners.

[8][5] The tower, expected to be 702 feet high, was one of the taller high-rise projects to be approved for downtown Las Vegas.

[5] Sales began in October 2005, at which point the starting price for units had increased into the $400,000 range because of rises in steel, concrete and labor costs.

[11][12] By March 2007, the project had been purchased out of foreclosure by Los Angeles architect Mark Vaghei and engineer Nabih Yousseff for nearly $3.5 million.