Clutch was an online magazine and blog network whose stated target audience was "today's young, hip, progressive Black woman".
[1][non-primary source needed] The magazine was started as a print publication in 2002.
[2] In 2009, digital media consultancy Elemental Interactive made a strategic investment in Clutch.
Elemental (a former division of WPP plc's Grey Global Group), was to take an undisclosed stake in Atlanta-based Sutton Media, Clutch's publisher.
[3] One of the sites that republished articles from Clutch was TheGrio, a daily online news and opinion platform devoted to African-American audiences.