[1][2] CoachUp was founded in 2011 by former professional basketball player Jordan Fliegel with engineers Arian Radmand and Gabe Durazo.

Along with the two VC firms, angel investors including Dharmesh Shah, Ty Danco and Walt Winshall also took part in the funding.

In November 2013, it raised a Series A round, this time co-led by Point Judith Capital and General Catalyst Partners.

In January 2015, it was announced that former The Princeton Review chief marketing officer John Kelley was appointed as CoachUp's new CEO.

[7] In March 2012, Jordan Fliegel took 1st Place at the Microsoft Ultra Light Startup pitch competition in Cambridge, MA.