During the early years, Cahn noticed the distinctive properties and qualities of the leather used to make baseball gloves.

[9] Cashin instituted the inclusion of side pockets, coin purses, and brighter colors (as opposed to the usual hues of browns and tans) in the products.

[9] Cashin designed matching shoes, pens, key fobs, and eyewear,[9] and added hardware to both her clothes and accessories–particularly the silver toggle that became the Coach hallmark–declaring that she had been inspired by a memory of quickly fastening the top on her convertible sports car.

During this time, Coach was making $6 million in sales, and products were being distributed through the domestic wholesale channel, primarily in the northeastern United States.

In 1981 the company opened its first directly operated retail location on Madison Avenue in Midtown Manhattan.

[9] In early 1986, the company opened new boutiques in Macy's stores in New York City and San Francisco.

[7][14] On June 1, 2000, the company changed its name to Coach, Inc.[15] In February 2013, Coach named Victor Luis president and chief commercial officer and announced that he would become a chief executive officer in January 2014, with Lew Frankfort continuing as executive chairman.

[17] In 2014, the company announced Stuart Vevers as the new executive creative director, replacing Reed Krakoff.

[27] In September 2019, Coach named Jide J. Zeitlin, Chairman of the Board, as new CEO of Tapestry, Inc., replacing former Chief Executive Officer Victor Luis.

[34] Most recently, he served as president of the International Group and was responsible for Coach's operations outside of North America.

[35] Earlier in his career, Luis held marketing and sales positions within the Moët-Hennessy Louis Vuitton (LVMH) Group.

He began his career at Calvin Klein and has contributed to creative roles with Bottega Veneta, Givenchy, and Louis Vuitton.

Jide J. Zeitlin, Chairman of the Board, was appointed Chief Executive Officer (CEO) of Tapestry in September 2019.

[37] Today, Coach's corporate headquarters remain in Midtown Manhattan on 34th Street, in the location of their former factory lofts.

In August 2016, the company finalized the sale and leaseback of its office condo portion of 10 Hudson Yards – its headquarters.

[40] The Coach Foundation was established in 2008 to support organizations that "empower" and educate women and children around the world.