Lattimore and his partner began working on the site and mimicked the look and design of the Coalition for Marriage website as a spoof, with Facebook and Twitter campaigns launched a day later.

Conor Marron, co-founder of the Coalition for Equal Marriage, released a statement thanking Nick Clegg and the MPs "who have voiced their position on the subject".

"[9] On 25 April 2012, Buonaiuto's short film was released encouraging support for the government plans to legislate in favour of equal civil marriage rights for LGBT people.

The video shows British army members returning home to their families, with one reunion turning into a marriage proposal between a same-sex couple.

The argument put forth in the video and by Buonaiuto directly is that if gay and straight people can fight in the army together, then they should be able to love and get married the same.