[1] The Coalition for Marriage is a not-for-profit public limited company[3] whose directors have links to high-profile conservative Christian groups.

[7] Some notable public figures, including politicians from the Conservative and Labour parties, lawyers, academics and religious leaders, have signed, including Lord Chancellor Lord Mackay of Clashfern, Professor Brenda Almond, President of the Philosophical Society of England, and Fiona Bruce MP, all of whose participation was announced as part of the launch of the petition drive.

"[2] In March 2012, the Women's Institute declined to carry C4M's advertising on behalf of its petition campaign in its magazine, WI Life, which is delivered to its 210,000 members.

[11] Three MPs, Sarah Newton, Anne Milton and Dan Byles, complained to C4M that their photos had been used on petition campaign material without their permission.

[15] The C4M repeatedly stated that many LGBT people opposed the bill, but failed to offer evidence, while Pink News's January 2013 poll found 98% of their readership support having equal marriage rights for gays and lesbians.

C4M used their correspondence to support its argument that the "issue has never been put before the British public and increasingly MPs realise that it is simply undemocratic to force this through.

[19] When the same-sex marriage legislation received royal assent on 17 July 2013, C4M told Metro that it would "come back to bite" the prime minister.

Chairman Colin Hart said: "Mr Cameron needs to remember that the Coalition for Marriage has nearly 700,000 supporters, nearly six times the number of members of the Conservative party.

[23] Candidates targeted for voting for the act included Nick Clegg, Sarah Wollaston, Julian Huppert, Anna Soubry, Caroline Lucas, Ed Balls, Jenny Chapman and Simon Kirby.