It was quickly changed to a fire tube steam generator and inline-3 cylinder engine flat in the chassis.

The fifth design was simply the chassis of Purdue professor Allen C. Staley, shown as a high grade Coats steam car at three shows.

The car price remained the same at $1085 throughout the promotion, and dealerships and distributorships were sold to finance the development and sales effort.

Coats went on to many enthusiastic promotions including road building equipment in 1924 in New Jersey and inadvertently became one of the creators of the syndicate which quickly became CBS.

He stayed in radio promotion in New York City and was buried in the family cemetery in Indiana.