Coca-Cola billboard

The left part of the billboard is a flex-face style sign and is internally illuminated by approximately 1,000 fluorescent lamps.

[3] On 31 March 2007 the lights on the billboard were intentionally switched off for the first time, in correlation with the inaugural Earth Hour.

[4] On 23 April 2008, four activists unfurled a banner over the billboard in protest of Coke's sponsorship of the Olympic torch relay at Kings Cross.

The lettering was auctioned off, raising $100,700 for the Wayside Chapel,[6] but the hyphen between the words was given away via a Facebook contest, and now resides in Lithgow, NSW, as part of a Christmas light display.

It is the single largest controllable LED sign in the Southern Hemisphere and can change colour.