Since 2003, a flashing Coca-Cola sign has stood on top of the building, the space for which Coke pays $8,641 a month in rent (2012 data).

As of September 2012 the building was owned by the State of Georgia (as a result of a $3.6 million gift from the Robert W. Woodruff Foundation just before the 1996 Summer Olympics) and was for sale, valued at $2.45 million.

A complex rehabilitation of the building, beginning in 2015, includes the removal of all non-historic elements, of which there were many.

This left only the building's terra cotta and marble facade and portions of its foundation.

The iconic metal canopy will be reconstructed from historic images.