The term Qulla is nowadays used to name the Aymara and Quechua, indigenous people of Bolivia who make a traditional use of coca leaves.
[4] The drink has a red label with white writing, is dark caramel in color, tastes sweet, and comes in 500 ml bottles priced at $1.50.
he will make efforts to support the peoples of the Andes who have been using coca leaves for traditional use such as medication and rituals for thousands of years.
However, importers from Iran, Bolivia's economic and political ally, have already expressed an interest in over 2 million units of the drink when large scale production starts.
The launch has sparked worldwide interest in the questionable nature of the product's globally illegal ingredients, even though the use of coca leaf is acceptable by the indigenous cultures which have traditionally cultivated it.