Robert A. Bjork

Cogfog Lab has served as a launching pad for students and post-docs who have gone on to assume faculty positions at esteemed universities worldwide.

[49][37] Additionally, alumni have made significant contributions in industry research and development roles at organizations such as: Apple, Bell Labs, Columbia University Medical Center, Google, NASA, Procter & Gamble, RAND Corporation, SRI International, and United Kingdom Medical Research Council (MRC).

Over nearly four and a half decades, it has evolved into a thriving community of professors, visiting researchers, and undergraduate and graduate students from around the world.

[50] Much of the lab's success can be attributed to Bob and Elizabeth's vision of a lab group environment the blends "esprit de corps" and an appetite for ground-breaking research driven by critical analysis of research hypotheses, innovative study design, and astute data interpretation and visualization.

[50] The term "Cogfog" originated from a fortuitous random pairing of "Cog" and "Fog" during a paired-associate learning experiment performed by early Bjork Lab members at UCLA.

This pairing resonated with members due to its evocation of "Cognitive Fog", leading to its adoption as a colloquial term within the group, used whenever they were confused about anything.