[4] The concept arrived in Pakistan in 2008 through a collaboration between Nadeem Zaman, Coca-Cola's Marketing Head, joined forces with Rohail Hyatt, a former member of the band Vital Signs.

Initially featuring a live audience, the show later transitioned to a closed studio format, which has remained consistent throughout the series.

[7] Coke Studio @ MTV stays true to the franchise's core concept by pairing established and upcoming artists for unique performances alongside a house band and additional musicians.

These pairings brought together established traditions like Carnatic and Hindustani classical music with the vibrant sounds of up-and-coming artists.

The program further enriched the viewing experience by showcasing reimagined Bollywood classics alongside one-of-a-kind collaborations created specifically for the show.