[3] Later, Nadeem Zaman, the Marketing Head of The Coca-Cola Company, collaborated with Rohail Hyatt, a former member of Vital Signs, to produce a Pakistani version of the show.

The series' first season was launched on 7 February 2022, taking inspiration from the success of the Coke Studio franchises in Pakistan and India.

[11] The first season ended on 1 September 2022 after airing ten consecutive songs, focused on the folk heritage of Bangladesh.

[18][19] The show has received positive feedback for its distinctive blend of traditional and contemporary Bangladeshi music, along with its impressive production quality.

[20] Notwithstanding the criticism, Coke Studio Bangla has achieved significant commercial success, as the first season surpassed several million views on YouTube.