Cole of California

[1] Cole brought his Hollywood experience, and persuaded his family to start a line of women's swimwear.

Competing with Catalina Swimwear and Jantzen, Cole in 1925 introduced the sleeveless "Hollywood Swimsuit" with a low back and neckline and a short skirt.

By the standards of the time, in which swimsuits had sleeves and knee-length legs, the Hollywood Suit was risqué, and immediately popular.

The firm continued to introduce new styles, including overskirts, tank suits, deeply-cut backs and other innovations.

[5] The "Scandal Suit" was introduced in 1964 with a deep V-neck infilled with mesh fabric and a deeper back.