It is more difficult to cultivate than Coleus rotundifolius, but able to give greater yields.

Some of the branches on the base bend down and grow into the ground that then can form oblong tubers, which are the fleshy underground stems.

[4] The tubers of this plant are quite important since that is the part of the crop that is used for sale, and farmer exchange.

[5] It was also first cultivated in the Upper Niger valley of the Hausaland in Nigeria and in the Central African Republic.

[7] Its cultivation has been largely displaced by the spread of cassava, which was introduced by the Portuguese to Africa from South America about 500 years ago.

Yields will depend on weather conditions and the various types of soil so it is important to keep these in mind.

[4] The ideal soil to grow this tuber is a pH of 6.5-7, with an annual rainfall of 700–1100 mm.

[6] C. esculentus is exceptionally hardy and grown quite easily in regions without frost.

[9] C. esculentus has been said to help with digestive problems also used to treat stomach ache and abdominal pain.

[7] In 2001-2002 farmers were able to sell 250 g of this crop for up to rand 5 (US$1), which is higher than the price of an Irish potato.

There is a cash demand for Coleus esculentus, but it is typically exchanged between neighbours and friends.