Most notably, Digiaro co-founded MySpace where he oversaw advertising sales, operations, and strategy.
[3][4] During Myspace's lifetime, Digiaro was also the one that worked on obtaining the website's "first mobile deal with Helio".
[5] Before the formation of Myspace, Digiaro worked at an internet-based company called ResponseBase, which sold electronic books and other direct marketing materials through email.
Digiaro was first invited to the company by an old friend, Chris DeWolfe, whom he had worked with in earlier years at the First Bank of Beverly Hills.
However, due to a number of incidents, by 2003, eUniverse ended up owing ResponseBase a significant amount of "earnout money".