Collective was an "interactive culture magazine"[1] hosted by the BBC's website bbc.co.uk and run using the "DNA" software developed for h2g2.
Among its editors were Rowan Kerek, Jonathan Carter, Alastair Lee, James Cowdery and Matt Walton, the magazine's originator.
The bulk of its content consisted of weekly reviews and discussion of new music, films, video games and/or books.
Like H2G2, Collective included a broad forum element, with considerable user-contributed content and discussion.
[citation needed] As at h2g2, each member was given a userpage (a "my space") where their contributions and interactions were listed.