[7] CSC recognizes male and female student-athletes as Academic All-Americans in Divisions I, II, and III of the National Collegiate Athletic Association (NCAA)—covering all NCAA championship sports—as well as student-athletes from the NAIA, NJCAA, and other Two-Year Colleges and Canadian Institutions.

Part of the plan was to modify the traditional "Sports Information Director" job title to "Strategic Communicator".

Along with this, CoSIDA changed its logo and began to work with the National Association of Collegiate Directors of Athletics (NACDA).

[12][13] A 2012 study, conducted by G. Clayton Stoldt of Wichita State University, surveyed 529 CoSIDA members on how social media had impacted their institutions.

[14] Some key results are: A separate study in 2016, conducted by CoSIDA and researched by Katelyn Miller of Rutgers University, found that just 33% of institutions had implemented a social media policy and 50% of SIDs had, on at least one occasion, deleted a social media post from a coach or student-athlete.

The sports that CSC recognizes as eligible for at-large Academic All-American recognition included any that have a sponsored national championship by the NCAA or NAIA.