Combe Incorporated

[2] In October 2002, Combe acquired J.B. Williams, thereby adding such longtime names as Brylcreem, Aqua Velva and Cepacol to its brand stable.

[4][5] In September 2019, rumours spread about Combe endorsing Joe Biden for presidency, which came from the company's strategic marketing head of US and Canada.

In December 2020, Combe invested in Virtue Labs, a biotech hair care brand, formulated with a patented bioidentical keratin protein.

[6] In May 2023, Combe acquired the brand Astroglide and company BioFilm from the Wray Family.

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