It was only available at first on the band's arena tour in December 2003, and was limited to 3,000 copies.
It made the B-list of BBC Radio 1's playlist – the first time for a download-only single in which the CD was not commercially available or not available at all.
After the release of "Find the Colour", which was the band's last commercial single from the album, the band released the title track as a limited edition single, only available during the 2003 Comfort in Sound tour.
The music video features various montages in black and white from the band's shows over the years; it is the last time to date the band's late drummer Jon Lee appears in a music video, and the first time for touring guitarist Dean Tidey, who would later re-appear in the video for "Pushing the Senses", which used a similar format.
The various montages are from the 2001 and 2002 Reading festivals, various dates on the March–April 2003 tour and previously unreleased rehearsal footage.