The song was released on 27 March 2011 to support victims of the 2011 Tōhoku earthquake and tsunami in Japan.

Retitled "Side by Side", the song was released as Grant Nicholas felt that the song's chorus fitted the tsunami.

Grant Nicholas cited on the band's Facebook page, that the single was released to help victims of the tsunami disaster, with the chart position not being as important.

[2] Although not included on the UK release of Generation Freakshow, "Side by Side" did appear on the Japanese release which charted at #57 there.

Despite being a single release, the song has never been played live.