Watching one of its behind-the-scenes clip, Shane witnesses the actress, Ingchan, having difficulty portraying the hanging scene despite the noose around her neck being attached with a safety sling.

Som soon catches up to the movie theater and can only watch in horror and in utter defeat as Ingchan gouges Shane's eyes out, killing him and suffering the same fate as Yod and the others.

Soon thereafter, Som's fate is revealed as she was seen her eyes gouged out and placed within the actual movie scene and the film eventually gets distributed as usual, leaving Ingchan's real death to be witnessed repeatedly by moviegoers.

[4] The Fridae Movie Club thought the film had promise when they wrote "Coming Soon has a sharp film-within-a-film concept, further proof of Sophon Sakdapisit’s screenwriting talents", but noted its lacks when writing "But the direction falls way short of the ambitious script.

"[2] This same opinion was shared by Fangoria, which wrote "Sakdapisit tosses in a few effective setpieces and plenty of gouged-out eyes, but the majority of Coming Soon feels overly familiar and illogical".