Commercial Alert is a project of Public Citizen, a consumer advocacy non-profit organization.
It works to reduce the negative impacts of advertising on public health, such as obesity.
In 2001, it complained to the Federal Trade Commission that Internet search engines were failing to unambiguously label paid results as advertising.
[1][2][3] In 2005, the Federal Trade Commission rejected a request by Commercial Alert to identify product placement in television programs as advertising.
[4] In 2007, Commercial Alert criticized Jack Daniels sponsorship of the television series Mad Men.