[5] According to founder Jürgen Griesbeck, the movement was created to build a sustainable and lasting connection between the football industry and social change.

Čeferin stated he believed that football has the power to change the world and he was inspired by Juan Mata to join this movement.

[10][11] On 5 October 2018, it was announced that, as part of a partnership with EA Sports, FIFA 19 would feature Common Goal as part of "The Journey", a game mode in which players take control of fictional character Alex Hunter, affording players the chance for Hunter to join the movement during the character's rise through the professional game.

[12] EA Sports also donated $200,000 in support of the movement and its capacity to drive progress towards achieving the UN Global Goals with the aid of football.

He made the announcement during his speech as he collected the Men's Coach of the Year prize at the Best FIFA Football Awards in Milan, Italy.