The album was also a commercial success certifying it gold by the Recording Industry Association of America (RIAA).

However, it failed to meet the commercial success with Like Water for Chocolate, which only peaked at number 47 on the US Billboard 200.

The album was promoted by the successful single "Universal Mind Control" which peaked at number 62 on the Billboard Hot 100.

His next album The Dreamer/The Believer was met with positive reviews from music critics and debuted at number 18 on the charts, selling 70,000 copies in its first week and was promoted by five singles.

In 2014 Common released his 10th album Nobody's Smiling which peaked at number 6 on the charts and had features from Big Sean and Vince Staples and others.