Communal reinforcement is a social phenomenon in which a concept or idea is repeatedly asserted in a community, regardless of whether sufficient empirical evidence has been presented to support it.
[1] Over time, the concept or idea is reinforced to become a strong belief in many people's minds, and may be regarded by the members of the community as fact.
Often, the concept or idea may be further reinforced by publications in the mass media, books, or other means of communication.
These components can be adjusted to the individual client's needs to achieve optimal treatment outcome.
An individual might abandon the mission in terror, but with the reinforcement of his peers, a member is more likely to stay involved.