The total budget for this campaign was 15 million rupees, and eighteen ads appeared in 16-18 publications in English, Hindi and other Indian regional languages across India.

[6] According to Javed Anand, as of 2003 the Air Freight company had supported Communalism Combat for 10 years by buying advertising space in the magazine.

"[6] In a 2003 interview by Jyoti Punwani, published in The Hoot magazine, when asked "How do you resolve the age-old debate between objective and activist journalism?"

The award citation said "The independent magazine Communalism Combat (founded in 1992, Bombay, India) opposes ethnic fundamentalism and separatism in Indian culture, also in the diaspora.

This issue attempted to collect all possible information on the event including official statements and eyewitness accounts.

It covered the role of officials and politicians in the riots, the destruction caused and the way in which regional media stirred up anger.