Without the advantage of a good communications management system, the cycles associated with the development of a task from start to finish can be genuinely compelled.
Good communication advises as well as assists with making a culture that causes individuals to feel like they have a place with and need to help the organization.
Communication eases the process of conflict resolution, and helps maintain the balanced relationships, and sets parameters on interactions between affected individuals and groups in the organization.
Managers therefore should be mindful not to discriminate his/her employees based on what is commonly practiced, acknowledge other's feelings (empathy), and communicate simply so everyone gets the message clearly.
As Ongkiko & Flor (2006) pointed out, a basic understanding of the communication process is important to achieve the highest social good in its application.
It is essential for managers and leaders to ably express their opinions and issue instructions clearly with their members to understand what exactly is expected from them (Lumenlearning.com).
Communication as defined by Merriam Webster Dictionary,[14] is a process by which information is exchanged between individuals through a common system of symbols, signs of behavior.
On the other hand, management is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively by means of its four functions: planning, organizing, directing, and controlling.
Communication is considered to be the means through which members of organization relate with one another by interchanging ideals, facts and feeling, through the use of words, letters, memoranda, symbols and bulletins (Nnamseh, 2009).
[15] And one way for the organization to attain certain organizational objectives, is through efficient transmission of information, ideals, attitudes, and feelings within its members, through the process of communication (Etuk, 1991).
[18] It is through communication in the form of meetings, newsletter, summary report and conference calls with external stakeholders that specialists acting in behalf of management, are able to procure resources, support and feedback on organizational products and services which are important to measure overall organization performance.
In the early stages of strategic planning process, external stakeholder opinions and insights are especially valuable as they add to understanding the operating environment, as well as to the vision of the organization's future.
A better understanding of these methods and styles will help management in knowing as well as dealing with staff in a better way, clear any misconceptions or misunderstandings that may exist and thus contribute to the organization's success.
Oral communication includes the spoken word which are done formally over the phone, face to-face, lectures, video conferencing, voice chat, meetings and conferences, and informally over grapevine and rumor mill.
It also includes the speed, volume, pitch, voice modulation, clarity of speech and also the non-verbal communications like visual cues and body language.
They brought the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing, widely utilized.
Active listening skills promote information collection, evaluation of situations, empathy, acceptance of persons and ideas (Mousena and Sidiropoulou, 2018).
Eventually, each employee will receive a long e-mail, containing many or all of the above-mentioned summaries, from every level of management; reading the full result is rarely a requirement.
The merging of one's capacity to create a message and the digital means to translate it has an enormous influence in considering social media as a prevailing and an easily reached facility.
The dominant function of social media to code or translate a content into comprehensible expression with the support of technical medium has yielded a unique facet in the contemporary mode of communication.
However, this cutting-edge approach of conveying contents can be more credible if efficient type of communication management in social media system is employed as construct to essentially add force to the essence of news and information distribution.
Now, a point at issue that may possibly raise here, what type or style of management will suit the structure and context of the present-day interaction and exchange of ideas in social media system?
The ‘organizational dynamics’ of management is considerably relevant to this present-day communication system that has been occupied by digital sophistications and uncertainties due to the ever-growing properties and features of social media.
As time changes, social media communication will still be around for expansion, but its management will be regarded as a functional reinforcing structure for its goal, task, and purpose.
According to Küng (2007),[25] high volumes of creativity involve countless elevations of deep-rooted motivation which are strongly swayed by five precise attributes of work environment as follows: a) reinforcement in creating innovative ideas; b) self-sufficiency in attaining the targets; c) properties in setting task motivation and mastery; d) challenge in modeling imaginative and inspired thinking skills; and e) team structure with variety of viewpoints and familiarities.
The author deems that there are enormous modifications in the way leaders or managers perform their roles and duties, from the customary way of seeing the working situation, setting up an organizational goal, and executing the program of action, leaders or managers now participate in freely accessible electronic or digital conferences and discourses with investors and turn out to be familiarized with the rapid change of ethical, social, and situational patterns.
The author recognizes the five most important contexts in shaping the role, extent, and tasks of a leader or a manager, which are all associated with the purpose, relevance, and service of social media in delivering quality leadership.
First, the context of a wide-ranging impact in which social media can touch diverse people where the control of a leader or a manager can even move beyond his workers, clients and providers.
The second idea is immense clarity or directness that utilizes an established recording of previous plans and actions that can transform leader or manager into more observable or evident one.
Fourth, high-speed communication process where the utilization of digital method like using hashtags can get hold of more people in real time.