Most developed amongst the Liberal Democrats but adopted to some extent by the British Greens, other parties, and Independents.
An early example cited is the victory of Michael Meadowcroft in Leeds West, a traditionally safe Labour seat, in the 1983 general election.
To give an example of how it works: Residents are irritated by rubbish dumped by a playing field.
A 'non-community' political response would be to issue a statement calling for more resources to be allocated to deal with dumped rubbish.
Notable national initiatives include changes to electoral systems to allow universal postal voting on a trial basis, and the process introduced in the Local Government Act 2000 by which the public can, via petition, call for a referendum on whether there should be a local elected mayor.