Comp card

A Z-CARD is also a folded leaflet format, typically used for marketing communications campaigns for example a loyalty programme or seasonal promotion.

Peter Marlowe in London invented models composites in 1965, then printed on paper to A4 format.

[1][2] The format was changed in 1972 to A5 card format, for filing purposes, and a few other companies started publishing cards for the model industry under different trade names since Peter Marlowe had registered the trademark "Model Composite" in Europe and the United States.

Comp card databases and creation tools have moved online in recent years.

[5][6] Depending on the desired application, the model shows its particularly useful sides in various angles, such as face, hairstyle, arms or legs, or even the whole body.

In addition, with technology's increasingly strong influence in the digital market, many printing companies have looked to the internet to facilitate the ordering process.