The website is registered in Maidstone,[1] England, and focuses on recycling of mobile phones, tablets, smartwatches, digital cameras, headphones and other devices.

Compare and Recycle was founded in November 2009 by Matthew Moreton to offer a way for consumers to cash in on their used electronic devices via an easy-to-use comparison website.

[2] Records show that in 2023 alone, the website helped consumers in the UK generate £56.4 million[3] for their used gadgets and avoided more than 39 tonnes of electronic waste.

In essence, the comparison website directs the user through a three-step process where the user searches and selects the product to trade on the site, accepts an instant valuation and submits a trade-in order by filling in an order form.

In 2020 Dunfermline[7] in Scotland took the crown, in 2021 Southey Green[8] in Sheffield came first, and in 2022 Portsmouth was in the shortlist.