[1] In 2009, the company launched an advertising campaign featuring a series of meerkat characters (tied in with the supposed pronunciation of the word "market" in a Russian accent), after which it became one of the "Big Four" price comparison website in the UK.

In September 2017, it was announced the company was under investigation by the competition regulator surrounding allegations regarding most favoured nation clauses with home insurance providers.

It has also expanded in to the comparison of items that can be switched such as energy/utilities, broadband and digital TV, as well as a range of financial products such as loans, credit cards, current accounts and mortgages.

[9] On 26 November 2012, the website started sponsoring the long-running soap opera Coronation Street on ITV in a three-year deal, costing around £30 million.

[12] The CMA chief executive, Andrea Coscelli, said: "Our investigation has provisionally found that Comparethemarket has broken the law by preventing home insurers from offering lower prices elsewhere.