It states that CASA is the concept that people mindlessly apply social rules and expectations to computers, even though they know that these machines do not have feelings, intentions or human motivations.
Additionally, Nass and Moon found a similarity between this behavior and research by Harvard psychology professor Ellen Langer on mindlessness.
Langer states that mindlessness is when a specific context triggers an individual to rely on categories, associations, and habits of thought from the past with little to no conscious awareness.
[4][5] Social attributes that computers have which are similar to humans include: According to CASA, the above attributes trigger scripts for human-human interaction, which leads an individual to ignore cues revealing the asocial nature of a computer.
[9][10] To account for the advances in technology, MASA has been forwarded as a significant extension of CASA.