The half-mile track was especially known for the Big 10 Series for Super Late Models, and the North-South Shootout event (featuring multiple divisions – the marquee being a 125-lap Tour-type Modified race).
This track ran throughout the 1970s, it hosted the debut season of the National Dirt Racing Association – which was won by Rodney Combs on May 26, 1979.
[5] Fairgrounds (1924–1932) AAA Sprint Cars Poplar Tent Road location (1949–1959) NASCAR Grand National NASCAR held 7 Grand National races on the original dirt half mile located on Old Speedway Drive (near Poplar Tent Road) in Concord.
The track was originally a four-tenths of a mile oval, it hosted 3 races for the NDRA dirt late model touring series in 1983 - including the season finale, those were won by Larry Moore (July 4), dirt modified ace Kenny Brightbill (September 3) & Mike Duvall (October 8th).
Pit road entrance is located in the tri-oval prior to turn three, grandstand seating held over 12,000 fans.
The Big 10 Series didn't return in 1997 for the first season under new ownership & Late Model Stock Cars became the main weekly championship of the half-mile.
Laton made several capital improvements to the facility including a repave (done in 1999), replaced barriers & fencing, a Hubbell lighting system & several fan amenities.
Freddie Query is the track's all-time leader in wins and claimed the Big 10 series championship in 2004 and 2005.
The event featured a 125-lap race for Tour-type Modifieds, along with several other marquee divisions such as Supermodifieds & the ARCA/CRA Super Series.
The quarter-mile traditionally featured racing from March to May, and August to early October – with a 2-month break in June and July.
In 2015, racing returned to the half-mile tri-oval after not hosting any touring series for the past 2 years, the opening event featured the PASS South Super Late Models and Koma Unwind Modified Madness Series running on Memorial Day weekend.
Alongside the John Blewett III Memorial 125 for the Tour-type Modifieds, other touring series such as the PASS South Super Late Models were a part of the event.
On July 2, 2019, it was announced that the track would be sold, and that leaders in each of the weekly series point standings would be awarded championship trophies for the year.
[11] Winners and competitors at the track include Greg Pope, Freddy Query, Dale Earnhardt Jr., Jack Sprague, Ernie Irvan, Bobby Labonte, Denny Bennet, Justin Labonte, Clay Rogers, Jimmy Simpson, Bobby Gill, Dale Earnhardt Sr., Bobby Measmer Jr., Ryan Preece, Daniel Hemric, Buster Bennet, Jeff Melton, Sonny Schoffen, Kenny Brooks, Shane Huffman and Josh Hogan The park consists of two tracks: a 1⁄2-mile tri-oval and a 1⁄4-mile oval.
Concord was noted for being used as a filming & production location, especially within the racing industry given the close proximity to most NASCAR teams.
Some of the notable movies & shows filmed at the facility included: 3: The Dale Earnhardt Story & Shaq Vs. (as the opening show of season 2 where Shaquille O'Neal held a match race with NASCAR star & former Concord regular Dale Earnhardt Jr.) Many commercials were filmed at Concord as well, among the companies & brands that used the track included: Allstate, AAA Insurance, Blimpie, Coors Light, ESPN, Gilette, National Guard, Mountain Dew, Pizza Hut, TBS (promotion featuring country music duo Brooks & Dunn for the Coca-Cola 600 in 1998) & Wrangler Jeans.
The fictional track - called Levi Strauss Signature Speedway debuted in NASCAR 2005: Chase for the Cup