[2][3] Portfolio.com had several interactive features, including "BizWatch," which had updates on companies and executives from selected news sources.
[4] Portfolio.com's April 2007 launch by Condé Nast was heavily reported on due, in part, to its large estimated budget reported to be between $100 million[5] and $125 million[6] (covering multiple years of operation), and to the boldness of the publisher to launch a business magazine at a time when similar magazines such as BusinessWeek, Business 2.0, Forbes, and Fortune were struggling to sell advertising space.
[6] In October 2008, the magazine reduced its staff by 20 percent, and changed to publishing only 10 times per year.
As a print magazine, Portfolio's 100-person editorial staff was led by editor-in-chief Joanne Lipman.
Uncovered series, a monthly collection of exclusive, in-depth analyses of trends, produced by G. Scott Thomas, a nationally recognized demographer.