Confetti (Little Mix album)

Confetti is the sixth studio album by British girl group Little Mix, released on 6 November 2020 by RCA Records.

Upon release, it received generally positive reviews from critics, becoming the group's highest rated album to date on Metacritic.

A remix of the title track, featuring American rapper Saweetie, was released as the final single, reaching number nine on the UK Charts.

At the end of the video, the album cover for LM5 was seen standing on a platform before being thrown out by an explosion of confetti, followed by the message 'New Era Pending'.

[1] On 16 September 2020, Confetti was announced across multiple social media platforms by Little Mix, revealing the release date of 6 November 2020, as well as the album art and the title.

[16] Lyrically, the songs discuss being freed from unrealistic expectations,[16] self-acceptance,[17] self-worth and a "fierce and mercifully coherent statement of independence".

[13][12][15] Sam Etzioni of Renowned for Sound believes that the song serves as a sequel to the group's Glory Days track "Shout Out to My Ex".

The song contains self-sufficient lyrics and promotes a focus on one's individual enjoyment of life, a lack of preoccupation with men and relationships and an appreciation for what one has right here and now.

[12][19] The ninth track, "A Mess (Happy 4 U)", is a melodic pop song, shifting after two minutes into a dark cloud of sampled panting, booming drums and distorted vocals.

[16] Jacklyn Krol of PopCrush described the song as a "soaring ballad" and that it "shows off the group’s raw vocal talent without getting bogged down by glossy production".

[23] The standard cover of the Confetti album depicts Nelson, Pinnock, Thirlwall, and Edwards, each wearing glittery makeup with fluorescent lights flying across the background.

[29] The song charted in several other countries and received gold music certifications from the British Phonographic Industry (BPI) and from Pro-Música Brasil (PMB).

[30] Its music video was filmed during isolation due to the COVID-19 pandemic, in front of a greenscreen, and features the group as mermaids and goddesses.

[48] Little Mix continued to promote the album with an appearance and a performance of "Sweet Melody" on The Jonathan Ross Show on 21 November 2020.

[55] Clash's Megan Walder praised the album's themes of "meta critiques on the music industry and driving forward with their empowering agenda to be every girl's best friend".

[57] Jenessa Williams of DIY agreed, saying that "Confetti feels like a proper bid for world domination, front-loaded with strong, Americanised R&B."

Album tracks "Confetti" and "Rendezvous" drew comparisons to "00s compilation bangers, the sort that demand big-budget music videos that you can act out in your bedroom when no one is watching.

"[14] Alexis Petridis from The Guardian awarded the album 3 out 5 stars, saying it sounded "strangely familiar", and "hard pushed to differentiate it from its predecessor [LM5]".

Petridis noted that Confetti was a "box-ticking exercise in current pop trends" including '80s inspired synths ("Break Up Song"), reggaeton beats ("Sweet Melody"), post-Daft Punk house ("Holiday"), gospel ("My Love Won't Let You Down") and Europop ("Happiness").

[58] Meanwhile The Independent's Roisin O'Connor opined that the "group's clear nineties influences mesh wonderfully with contemporary pop production".

"[59] The album was called "triumphant" and a "celebration", referencing the group's split with Simon Cowell and their former label Syco Music, by Elisa Bray from iNews.

"[60] Although Steven Loftin from The Line of Best Fit called the album a "stride forward", he said "a little more care in the craft of the big picture wouldn't go a miss".

Loftin elaborated that "given the situation, almost freedom, that the assertive group find themselves in, there’s certainly a gap in Confetti that leaves you wishing there was a further step forward into something coherent.

Smith went on to criticise the Auto-tune used on some of the songs but ultimately said "these talented women are now undeniably veterans of kiss-offs and pop bangers with soaring choruses.

"[62] Kate Solomon from The Telegraph agreed with all of the prior critics' sentiments, saying that although the album is "glorious fun" it was nothing "we haven't heard before".

Solomon concluded that Confetti continued a trend of "high quality" music, with "consistently attainable style" and "likeable personalities".

[64] Jeffrey Davies of PopMatters, went on to call Confetti the group's best work to date, describing it as "entertaining but not over the top and bold but not self-serving".

Continuing his review, he stated "With this album, Little Mix have captured the best of both worlds: the beloved dance-pop that made them famous with newfound creative freedom and power".

[16] Jacklyn Krol of PopCrush stated that the album "packs a perfect flow that takes the listener on a journey of emotions and vibes" and that it "truly feels like a liberation for the group".

[73][74] It also became the group's sixth consecutive top five studio album and since been certified gold by the British Phonographic Industry (BPI).