Configurators, also known as choice boards, design systems, toolkits, or co-design platforms, are responsible for guiding the user[who?]
Different variations are represented, visualized, assessed and priced which starts a learning-by-doing process for the user.
(Franke & Piller (2003)) Configurators can be found in various forms and different industries (Felfernig et al. (2014)).
Salvador et al. identified three fundamental capabilities determining the ability of a company to mass-customize its offering, i.e. solution space development, robust process design and choice navigation (Salvador, Martin & Piller (2009)).
The main challenge of choice navigation lies in the ability to support customers in identifying their own solutions while minimizing complexity and the burden of choice, i.e. improving the experience of customer needs, elicitation and interaction in a configuration process.