[6] Franta has recently become involved in various entrepreneurial enterprises, including a clothing line, music curation, as well as a coffee and lifestyle brand named Common Culture.

[15] In 2012, he joined a collaboration channel known as "Our2ndLife" (or O2L for short) along with 5 other YouTube personalities (Kian Lawley, Trevi Moran, JC Caylen, Ricky Dillon and Sam Pottorff) which helped him gain popularity.

[16] In 2014, Franta was nominated for a Teen Choice Award in the "Web Star: Male" category, but lost to Tyler Oakley.

[24] Franta celebrated his 22nd birthday in 2014 by launching a fundraising campaign for The Thirst Project to build water wells for people in Swaziland.

He set a goal of raising of $120,000 within a month by offering fans incentives such as T-shirts, posters, an acknowledgement in one of his videos and a Skype call with him.

Variety described Heard Well as "a music label focused on producing compilation albums featuring undiscovered artists as curated by digital 'influencers.'"

Amanda Steele, Anthony Quintal (Lohanthony), and Jc Caylen are the first digital stars signed to put together compilations.

[37] Franta spent over a year writing his memoir, A Work in Progress, which talks about moments from his life since birth and personal stories.

[38] Accompanying the release of the book, Franta had a book tour in the United States with appearances in Minnesota, Houston, Orlando, New York City, New Jersey, and Los Angeles,[38] London, Birmingham, Manchester, Liverpool and Leeds in the United Kingdom,[39] and Sydney, Melbourne, Brisbane and Perth in Australia.

The book features essays, stories, poetry and photography by Franta about issues including clinical depression, social anxiety, breakups, and self-love.

[47] He has photographed many celebrities including Jonathan Van Ness, Billie Eilish, Doja Cat, Olivia Rodrigo, Hailee Steinfeld, Maude Apatow, Chloe x Halle, Conan Gray, Tinashe, and HAIM.