[2][3] The participants are asked to make a short movie of at most five minutes on the topic of looking at the world through our conscience.
[4] The jury in 2010 consisted of Costa Gavras, Georges Moustaki, Harutyun Khachatryan, İbrahim Betil, Lale Mansur, Nebahat Akkoç, Ömer Madra, Rakel Dink, Rela Mazali, Serge Avedikian, Serra Yılmaz, Vaughan Pilikian, and Yıldırım Türker.
The first edition of the project, attracted a total of 107 short films from various countries including Britain, France, Germany and USA as well as Turkey and Armenia.
After those screenings, 19 of those movies elected by the jury met the audience in Yerevan, capital of Armenia.
The new jury consists of Arsinee Khanjian, Costa Gavras, Cüneyt Cebenoyan, Ferzan Özpetek, Hale Soygazi, Nadje Al-Ali, Rakel Dink, and Serge Avedikian.