Generally, the lifespan of nondurable goods is from a few minutes to up to three years: food, beverages, clothing, shoes and gasoline are examples.
They are purchased without any prior planning, just on the basis of the impulse: potato wafers, candies, ice creams, cold drinks, etc.
Shopping consumer goods are the goods which take lot of time and proper planning before making purchase decision; in this case consumer does a lot of selection and comparison based on various parameters such as cost, brand, style, comfort etc., before buying an item.
Consumer goods companies usually try to set up their shops and show rooms in active shopping areas to attract customer attention and their main focus is to do much advertising and promotion to attract more customers.
Examples include clothing items, televisions, radios, footwear, home furnishings, etc.
Specialty goods are unique in nature; these are unusual and luxurious items available in the market.
These goods do not fall under the category of necessity; rather they are purchased on the basis personal preference or desire.
Brand name, uniqueness, and special features of an item are major attributes which attract customers and make them buy such products.
In the consumer product sector, there have been 107,891 deals announced between 1985 and 2018, which cumulates to a total value of around US$5,835 billion.