[2] The testability of this theory was questioned by Colin Campbell due to the lack of complete honesty from research participants.
[12] There are multiple studies considering Veblen goods as a tool to develop and maintain a strong relationship with consumers.
[14][15] Being aware of the existence of Veblen goods, concerns were raised regarding their wastefulness [16][17] as they are viewed as deadweight loss.
[18] Consuming Veblen goods also results in other financial and social consequences such as conspicuous demonstration of unequal wealth distribution [1] and possible changes to optimal tax formulas.
[21] Nonetheless, one exception is ethical consumers interested in virtue signaling through their consumption of goods and services.
[22] Veblen goods targeting this market segment must also be ethically manufactured to increase in their quantity demanded.