Fast-moving consumer goods

[2][3][4] Fast-moving consumer goods have a high inventory turnover and are contrasted with specialty items, which have lower sales and higher carrying charges.

Small convenience stores also stock fast-moving goods; the limited shelf space is filled with higher-turnover items.

While some well-established brands may avoid these fees, the average cost can range from $100 per item per store to significantly higher amounts.

[5] Well-known CPG manufacturing companies include:[6] Consumers in rural areas typically purchase goods from nearby towns and villages.

For instance, FMCGs represent the fourth-largest sector in the Indian economy[7] and generate employment for more than three million people in downstream activities.