While sales and marketing managers are surrounded by promotion information, questions on retail commitment and product forecast accuracy can hinder the process.
Lack of integration both internally and with external partners can hinder trade promotion success.
Key elements of organizational integration include Integration with retail partners is important to executing promotions successfully, as well as maintain strong relationships with retailers over time.
KPIs tell manufacturers and retailers how trade promotions performed relative to their pre-determined objectives.
Manufacturers and retailers will not know what made a promotion effective or ineffective unless they have predetermined data points to measure and analyze.