Its tours historically had a reputation for partying;[2][3] however, it also operates wellness trips and culturally immersive experiences that focus less on alcohol, which are more popular with Generation Z.

[4] The company owns lodging facilities in Europe, including the Chateau De Cruix,[5] a 16th-century castle in the Beaujolais wine region, and the Gasthof Schoneck[6] in the Austrian Tyrol.

[7] Founding years (1962) In 1962, when New Zealander John Anderson was alone and without much money he devised a plan so that he would not have to travel alone and could see Europe for free.

By the end of the 1960s, Contiki had expanded from European tours and was running ski programmes, along with trips in India and the Middle East.

[11] In September 2011, a 23-year old Australian woman was found dead on a tour in Italy after falling ill.[12] In December 2016, one of the company's vans went off a cliff on the way to a surf beach in the Gili Islands, killing one passenger and injuring two others.