Continental is a populated place located about 25 mi (40 km) south of Tucson, in Pima County, Arizona, United States, near the town of Sahuarita and the retirement community of Green Valley.

It is also the closest town to Madera Canyon, a premier birdwatching area and tourist attraction located in the Santa Rita Mountains.

[1][2][3] Continental was founded during World War I in 1916, after President Woodrow Wilson asked the Intercontinental Rubber Company of Bernard Baruch, Joseph Kennedy, and J. P. Morgan to grow guayule.

[1][4] In 1916, Intercontinental established the Continental Farm seven miles south of Sahuarita and immediately east of the present-day Green Valley, along the eastern banks of the Santa Cruz River and the Southern Pacific Railroad.

[1][4][5] In 1948, R. Keith Walden relocated his Farmers Investment Company (FICO) from California to Arizona and purchased the Continental Farm to use as his headquarters.

In the 1950s, Keith grew concerned that competition from synthetic fibers would threaten the cotton market and in 1965 he transitioned his farming operation to pecans as an alternative crop.