These early attempts would start to unravel when Buddy Fuller failed to make payments to the territory from his father Roy Welch.

Lee Fields would eventually buy the territory from Roy Welch and Buddy Fuller, and run shows in the area for almost two decades with Rocky McGuire booking Dothan-Panama City and Bob Kelly booking Mobile-Pensacola and Mississippi after a falling out with promoters in Louisiana with Mobile-Pensacola only running in the summer months.

Many of these defectors later joined the Kentucky based outlaw promotion International Championship Wrestling owned and operated by Angelo Poffo.

Fuller then made Birmingham his main end of the territory with the Dothan end continuing to flourish, giving early exposure to future stars such as The Fabulous Freebirds, rising stars in the territory along the lines of Austin Idol, and appearances by Ric Flair who would defend the NWA World Heavyweight Title in the area each year.

Five years later, Fuller decided that it was time to reach beyond the Southern Alabama/Northern Florida area and re-purchased the Knoxville end of the territory, with this expansion came a name change to Continental Championship Wrestling.

While the name Southeastern restricted the promotion to a more regional feel, the name Continental gave fans the impression they toured all over the country, except Alaska and Hawaii.

Such obscurity was due to the lack of media coverage during the Gulf Coast and Southeastern years since both Lee Fields and Ron Fuller believed that their promotions should not be covered by wrestling magazines and often did not allow reporters in the locker room to interview the wrestlers.