After years as a freelancer and comics art packager (with his company Continuity Associates), in 1984 Adams ventured into publishing as a way to maximize his creative freedom (and profits).

Adams' own detailed, realistic art was the basis of Continuity's "house style"; the company's creators included Dan Barry, Vicente Alcazar, Mike Deodato, Jr., Mark Texeira, Dave Hoover, Richard Bennett, Tom Grindberg, Bart Sears, Esteban Maroto, and Michael Netzer.

Adams often provided layouts for the company's titles, as well as inking many faces and contributing other personal touch-up artwork.

[1] Continuity stopped publishing in 1994 during its Rise of Magic crossover, embroiled in legal[2][3] and financial[4] troubles.

For instance, Samuree, Valeria and Knighthawk would be published by Valiant Comics' Windjammer line of creator-owned titles.