A continuity program is a company’s sales offer where a buyer/consumer is agreeing to receive merchandise or services automatically at regular intervals (often monthly), without advance notice, until they cancel.
A consumer can join a plan simply by accepting an introductory offer of merchandise or services.
Consumers won’t get any announcements or rejection forms before each shipment or service period.
Sellers must give customers information about the plan’s terms and conditions, clearly and conspicuously, in their promotional materials.
These terms may include: Usually a plan will use the same billing method for future shipments that it used for the introductory merchandise or service period.