This method is extremely speedy, easy, readily available, and cost-effective, causing it to be an attractive option to most researchers.
[4] Researchers who are not looking for accurate sampling, can simply collect their information and move on to other aspects of their study.
Through this method, researchers can easily finish collecting their data in a matter of hours, free from worrying about whether it is an accurate representation of the population.
[6] They do not typically have to travel great distances to collect the data, but simply pull from whatever environment is nearby.
Having a sample group readily available is important for meeting quotas quickly, and allows for the researcher to even do multiple studies in an expeditious fashion.
[9] Convenience sampling is characterized with insufficient power to identify differences of population subgroups.