The current editors are Sarah Aitkinson (King's College London) and Helen Kennedy (University of Nottingham).

It was founded in 1995 by Julia Knight and Alexis Weedon (University of Bedfordshire) who edited volumes 1-23.

The journal set the agenda for research the social and cultural implications of the new media technologies.

It has published research by Amy Bruckman, danah boyd, Larissa Hjorth, Stine Lomborg, Mette Mortensen, Simone Murray, Kate Pullinger, T.L.

Taylor, M Whiteman, Andre Caron, Jay Bolter, Henry Jenkins, Annette Markham, Mark Deuze, amongst others.